I began, perhaps like many of us, realizing how important advocacy is by not always having one.

Humans are relational, we need each other to survive, to lead full and happy lives.  Advocacy should be the driving force in all of our relationships, but it’s not.  We all need people who defend us, stand up and fight for us, advocate for us when we’re unable.

An advocate is a champion. Someone who argues and defends a cause and keeps the big picture present on someones behalf.

How often do you plead for others? How often do you really plead, beg, put yourself on the line in the interest of someone who can’t do it for themselves?

Since my very first business deal I have defined our primary job with each client as being their fierce advocate.

I’m not sure how I came up with that but it’s so clear to me that it’s the core theme in every conversation with each client. It’s our one job and everything else we talk about is how we do our one thing, fierce advocacy.

This singular job has given us the freedom to achieve more for them than the narrow scope they hired us within.

We need fierce advocates. And we need to be them.  I think this is essential to business, life, happiness.

Who’s yours?  ___________________________________.

To whom are you? _______________________________.

Always know.  

“unless someone cares a whole awful lot, nothing is going to get better.  It’s not. ~ Dr. Seuss

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